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Behavioural Targeting (BT)

In this section you can configure behaviors that will be executed when the user performs a specific action. For example, a popup jumping on a page when the user has already purchased something in our store, Google has redirected him/her or has abandoned a cart.

The following describes the steps required to configure Behavioral Targeting rules:

1.Access to rule creation

To access the list of available rules and/or to create a new one, we must go to Optimization> Behavioral Targeting> List section. We take in the rules that are already set, and a button that will allow us to create a new one.

If you click on "Add" button, the application will lead you to the interface for creating a new rule. Next, we will describe the different fields to carry out the creation of one:

Basic Configuration

  • Name of the rule: The name that identify the rule inside the list of rules. 
  • Page type where the rule is going to run: You should choose the page type that you prefer from the next link:
    • Any page: It will run in every page where BrainSINS tracking is available.
    • Home
    • Product
    • Cart
    • Checkout
    • Category
    • Other

NOTE: the page type tracking is made by BrainSINS plugin/extension if you have it already installed. In Javascript integrations you should identify page types manually in the object BrainSINSData.

 

1.2.Available Triggers

Triggers are events/conditions the user must carry out to run the rule. To use the triggers, you must create and then drag those who want to use. Creating triggers talk further in the second point of this section.

1.2.1.Add trigger

To create a trigger press the "Add trigger" button enabled on the rule creation page in "Behavioral Targeting". Once you click on the button, a pop-up will appears that allows us to add a triggers to our global list of triggers. Possible triggers:

  • New user: Yes or No. It's new user if he or she didn't registry or login before.
  • Number of visits: greater tham, less than or equal to an optional user visits to any page in your website.
  • Number of purchases: as same as visits, select an operator respect a number. 
  • Cart abandoned: Yes or no.
  • Organic traffic (Google): Run the rule if the user comes from Google or not.
  • Google Analytics Campaign: you can indicate a specific utm_campaign to execute actions. This field is also used for testing and that could indicate the store URL something like "& utm_campaign = bs_test" (having previously set a trigger with this utm_campaign) to run tests on our shop in a production environment or run rules in unknown (not tracked by BrainSINS) pages. 
  • Languages/Tracking Codes: Allow us to use the language or tracking code used by BrainSINS. It's usual to see it as the join “language(Store)+currency”, for example: esEUR, defaultEUR,es870...

NOTA: every Banner, Custom pop-up and Email pop-up rule only will be shown once per session. In case that more than one rule have the same configuration (triggers, pagetype) only the one with more priority will be shown. You can change priority moving the rules with drag & drop in the rules list up for more priority and down for less.

1.3.Rule Configuration

You can drop the triggers here to set the rule you want to run.

We may include triggers with AND and OR logic. This means that if you put multiple triggers on the same box, all have to be fulfilled to execute the rule (AND logic). However, if you click on "+" button will add another box where drop triggers. Now, the rule will run if the conditions of any box are fulfilled.

Following you can see an example to make it look clearer:

As we can see in the picture, we have two triggers in the first box and one in the second. This rule therefore be executed if the user has purchased 10 times or more and the website is in English, or has abandoned the cart. Therefore, either activate the rule options but to be activated by the first field the two criteria must be fulfill.

1.4.Select an action

Cuando se cumplan las condiciones anteriores: tipo de página y triggers, las diferentes opciones que tenemos son:

When the above conditions are satisfy: page type and triggers, the different options we have are:

    • Redirect: to redirect users to other URL.
    • Custom pop-up: it will show a pop-up in the selected page. You can edit HTML and CSS.
    • Email pop-up: Equeal to Custom Pop-up but with the configuration to capture emails by BrainSINS. This is really helpful to capture more emails for the abandonment cart/checkout.
    • Banner: You can write the url to your image that will be shown as a pup-up if the user fulfill the conditions of the rule. The users will be redirected to "Target URL".
    • Replace HTML content: Allows to modify any part of the page indicating the ID of the HTML container to replace and the content to insert.

2.Practical Case

Following, you can see the configuration needed to rise the next objective: redirect to a landing page to new users that arrive to the page. 


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