If our extension has been able to generate your online store's product feed, you will be able to access the feed in real time using the following URL:
NOTE: that "http://www.myshop.com" is the URL of your online store. Also note that the process of generating a product's feed may take up to several minutes.
If your Magento version is 1.9 you have to use this other conversor:
After you have checked that our extension is able to generate the product's feed of your online store correctly, you need to access our management console and set-up the URL of the feed, so we can load automatically your product's feed.