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Behavioural Targeting

As in the section of "Email Retargeting" we can distinguish two parts. The first show the statistics where we can filter by the page of our store, the type of Behavioural Targeting (BT) or a concrete action of a BT rule.

Below is a graph of daily evolution that, as you can see, is converted to monthly if we choose a range of time with too many days. 

In the table below we can observe the particular interactions of each user. We can filter by impacts (impressions), interactions (any action within our rule) or conversions.

The ID of the rule will be the name of the same one that we defined in the BT section of Optimization. The actions shown are standard by default but can be customized in the future.

Thanks to the lower set of buttons we can export the emails by downloading a report in several formats.

 

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